Shape of our kibble

All our kibbles have a flat shape. It's a bit like a tiny cookie but packed with protein, minerals, vitamins, fats and carbohydrates - all the essential nutrients your dog needs to live a happy & healthy life. We carefully cut out our kibble shapes before gently baking them. This keeps the goodness in and makes them even tastier for our four-legged friends!

Together with our team of nutritionists, we’ve developed two kibble shapes for your dog to eat. Our 12kg bags contain bigger kibble than our 0.7kg, 2.5kg or 7kg bags. The graphic below gives a clear overview of the diameter & thickness of our two different kibble shapes.

dog kibble sizes overview

Bigger kibbles for bigger dogs

2 kibble sizes

The bigger kibble is better for medium to giant breeds while our smaller sized kibble suits dogs with smaller jaws.

In a nutshell

  • Adult dog normal kibble: 12/13 mm
  • Adult dog big kibble (in the 12 kg bags): 17 mm

Because we work with natural ingredients, including lots of fresh meat, the size of the kibble is never 100% the same.

If you have any questions or need a hand choosing which kibble would be best for your dog, head to our chat function on the website.

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